Crocs


Crocs, Inc. kamfani ne na takalma na Amurka wanda ke zaune a Broomfield, Colorado wanda ke ƙerawa da tallata alamar Crocs na takalma. Crocs, Inc. ya kira waɗannan "clogs," amma ba su da itace kamar clogs na gargajiya. A cikin shekara ta 2021, sun sami alamar takalma ta Italiya HEYDUDE don dala biliyan 2.5. [1] A cikin shekara ta 2025, kudaden shiga na Crocs sun kai dala biliyan 3.3, karuwar kashi 1.5% daga shekarar da ta gabata.[2]
Tarihi
[gyara sashe | gyara masomin]2002–2007
[gyara sashe | gyara masomin]Scott Seamans, Lyndon Hanson da George Boedecker Jr. sun kirkiro Crocs a cikin 2002 don yin da rarraba takalma, yayin da suka ga damar da sauƙin amfani da su ga masu amfani.[1][2]
A shekara ta 2002, Crocs sun bayyana samfurin su na farko, Beach, a Fort Lauderdale Boat Show a Florida, kuma duk nau'ikan 200 da aka samar an sayar da su.
Yayinda bukatar Crocs ta karu, kamfanin ya ci gaba da ci gaba da sakewa. A shekara ta 2005, TDA Boulder ta sake tsara alamar Crocs ta asali kuma ta kaddamar da kamfen ɗin "Ugly Can Be Beautiful", kamfen ɗin talla na farko na ƙasa don alamar Crocs. Wannan kamfen ɗin da ya ci nasara, wanda Darakta mai kirkiro Thomas Dooley, Mai tsarawa Matt Ebbing, da Darakta Mai kirkiro Jonathan Schoenberg suka kirkira, sun taimaka wajen shirya hanyar samun nasarar IPO na Crocs.
A ranar 8 ga Fabrairu, 2006, Crocs ta kammala IPO kuma ta buɗe a Nasdaq a farashin $ 21.00 a kowace hannun jari, ta tara dala miliyan 20.
2008–2015
[gyara sashe | gyara masomin]A ranar 14 ga Afrilu, 2008, a lokacin rikicin kudi na shekara ta 2008, hannun jari ya ragu da kashi 30% a cikin ciniki bayan sa'o'i bayan kamfanin ya fitar da sanarwar manema labarai inda suka rage ƙididdigar samun kuɗi na kwata na farko. A cikin wannan sanarwa, kamfanin ya ba da sanarwar korar ma'aikatan masana'antar Quebec City 600 yayin da 'yan kasuwa ke rage umarni, kodayake kusan tallace-tallace 100 da matsayi na tallace-tafiye za su kasance. "Yanayin sayarwa a Amurka ya zama ƙalubale yayin da kashe kuɗin mabukaci da matakan zirga-zirga suka ragu, "in ji babban jami'in zartarwa Ron Snyder. A lokacin rikicin kudi na shekara ta 2008, CROX ya sauka zuwa $ 0.79 kafin ya sake dawowa ($ 15.50 ta Nuwamba 2010).
A ranar 21 ga Yuli, 2010, Crocs, Inc. ta ba da sanarwar shirin sake fasalin don daidaita ayyukanta da ma'aikata ta hanyar kawar da ayyuka 180, rufe shagunan 75 zuwa 100 (daga cikin 624 a duk duniya), da kuma kawar da layin samfuran da ba su da kyau. Crocs a baya ya kawar da matsayi 183, ciki har da matsayi 70 na yanzu da na shirin a hedkwatar kamfaninsa a Niwot, Colorado. Crocs kuma sun sanar da cewa za su bude "cibiyar kasuwanci ta duniya" tare da ma'aikata 50 zuwa 75 a Boston, Massachusetts, a cikin 2014, don kasuwanci, tallace-tallace, da ayyukan siyarwa.
A ranar 18 ga Oktoba, 2011, hannun jari na Crocs ya sha wahala a rana guda daya na kusan 39.4% a kan raguwar kudaden shiga da hasashen kudaden shiga.
A watan Yunin 2013, Crocs ya ba da rahoton raguwar kashi 42.5% a cikin riba daga shekarar da ta gabata. A sakamakon haka, hannun jari ya fadi 20.2% a rana daya.[1]
A watan Disamba na shekara ta 2013, asusun ajiyar SAC Capital Advisors ya bayyana cewa yana da kashi 5% a cikin Crocs, sama da rana guda bayan The Blackstone Group ya ce zai saka hannun jari miliyan 200 a cikin tayin hannun jari wanda zai ba kamfanin damar maye gurbin Shugaba kuma ya sayi dala miliyan 350 a hannun jari. A cikin shigarwa tare da Hukumar Tsaro da Musayar Amurka, SAC Capital management ta ce ta tara kashi 5% a cikin Crocs.[2]
Crocs ya sayar da takalma miliyan 300 a shekara ta 2017. A watan Agustan 2018, Crocs ta ba da sanarwar cewa tana rufe masana'antun masana'antu na ƙarshe a Mexico da Italiya. A watan Yunin 2020, Crocs ya ƙaura hedkwatar daga Niwot, Colorado, zuwa Broomfield .
A cikin 2020, don mayar da martani ga annobar COVID-19, kamfanin ya ƙaddamar da "A Free Pair for Healthcare" yana ba ma'aikatan kiwon lafiya takalman su kyauta. Crocs kuma sun aika da takalma 100,000 zuwa asibitoci don rarraba wa ma'aikata.[3]
A cikin shekarun 2020 zuwa 2022, Crocs sun sami karuwar tallace-tallace saboda dalilai da yawa. Ɗaya daga cikin dalilan sake farfado da alamar shine canji a cikin halayyar mabukaci a lokacin annobar COVID-19, tare da mutane da yawa suna neman takalma da za su iya sawa yayin aiki daga gida. Bugu da ƙari, Crocs sun amfana daga haɗin gwiwa tare da manyan masu zanen kayan ado da kamfen ɗin talla wanda ya taimaka wajen sake farfado da hoton alamar. A sakamakon wadannan dalilai, tallace-tallace na Crocs suna da ƙaruwa biyu a kowace shekara a wannan lokacin.[4]
A watan Disamba na shekara ta 2025, Crocs ya shigar da kara a kan Kwastam da Tsaro na Amurka, Ma'aikatar Baitulmalin, Ma'aikatan Tsaro na Gida, da Ofishin Wakilin Kasuwancin Amurka, suna neman dala miliyan 54 a cikin maidowa don haraji da Gwamnatin Trump ta biyu ta sanya wanda kamfanin ya buƙaci ya biya.[5]
Kasuwanci da ayyukan
[gyara sashe | gyara masomin]
A watan Oktoba na shekara ta 2006, Crocs, Inc. ta sayi Jibbitz, mai kera kayan haɗi da ke shiga cikin ramuka a cikin takalman Croc, don dala miliyan 10, ko dala miliyan 20 idan Jibbitz ya sadu da burin samun kuɗi.
A watan Janairun 2007, Crocs ya sami kadarorin Ocean Minded [6] don dala miliyan 1.75 a tsabar kudi, tare da yiwuwar dala miliyan 3.75 bisa ga aikin. Ocean Minded yana yin takalma na fata da ethylene-vinyl acetate.[7] A watan Yulin 2007 Crocs ya amince da sayen takalma- da takalma-mai yin Bite Footwear, wanda ke zaune a Redmond, Washington, don dala miliyan 1.75, ko har zuwa ninki biyu wanda ya danganta da sakamakon samun kuɗi.[8]
A watan Fabrairun 2022, Crocs ya sayi kamfanin takalma na Italiya HEYDUDE don dala biliyan 2.3, kazalika da bayar da hannun jari ga mai mallakar HEYDU DE.[9][10]
Tun farkon mamayewar Rasha a Ukraine, an dakatar da ayyukan kamfanin a Rasha, gami da tallace-tallace, tallace-tafiye na e-commerce da shigo da su cikin kasar, tare da alkawarin tallafi ta hanyar gudummawa ga UNICEF.
Masana'antu da takardun shaida
[gyara sashe | gyara masomin]A watan Yunin shekara ta 2004, Crocs sun sayi Foam Creations da ayyukan masana'antu don samun haƙƙin mallaka ga resin kumfa mai suna Croslite. Croslite resin ne mai rufe tantanin halitta, [11] wanda wasu mutane suka bayyana a matsayin kumfa mai ƙirar EVA.[12] Fuskar ta samo kanta a ƙafafun mai sa kuma tana ba da fa'idodin kiwon lafiya, a cewar likitoci da yawa. Crocs yana da takardar shaidar da aka yi amfani da ita a ƙarƙashin taken "takalma masu numfashi da hanyoyin ƙera irin waɗannan", da takardun shaida guda uku da ke rufe fannoni daban-daban na kayan ado. [13]
Ya zuwa shekara ta 2007, kamfanin ya nemi yin rajistar "Crocs" da tambarin Crocs a matsayin alamun kasuwanci a cikin iko sama da 40 a duniya, gami da Amurka; yawancin irin waɗannan aikace-aikacen suna jiran amincewa. Crocs kuma sun fadada ikon rajistar alamar kasuwanci da aikace-aikace don alamar Crocs da tambarin don rufe samfuran da ba takalma ba, kamar tabarau, tabarau, gwiwoyi, agogo, kaya, da wasu ayyukan tallace-tallace na Intanet.[7]

Ana yin crocs a cikin nau'o'i da launuka daban-daban. Ana samun salon Classic a cikin launuka sama da 30.[14] "Fuzz Collection" tare da liners masu laushi yana fadada kewayon alamar zuwa lalacewar hunturu.
Crocs kuma yana sayar da wasu kayan ado. Jibbitz kayan ado ne waɗanda za a iya yanke su zuwa ramukan iska a cikin takalma.[15]
A shekara ta 2008, kamfanin ya shiga kasuwar takalmin golf ta hanyar samun masana'antar takalmin Golf Bite Footwear da kuma gabatar da takalmin wasan golf na Croc, Ace . [16]
Bayan sayen HeyDude na dala biliyan 2.5 a cikin 2022, mai yin takalma ya fadada cikin takalma ban da takalman su, kuma sun fara kera tufafi.
Haɗin gwiwa da haɗin gwiwa
[gyara sashe | gyara masomin]Crocs shine mai tallafawa kungiyar masu sana'a ta Volleyball (AVP) Tour daga 2006 zuwa kakar 2009.[17]
Yin koyi da kuma karya
[gyara sashe | gyara masomin]Crocs ya sanar a shekara ta 2006 cewa ya gabatar da korafe-korafe tare da Hukumar Ciniki ta Duniya ta Amurka (ITC) da Kotun gundumar Amurka game da kamfanoni 11 da ke ƙera, shigowa, ko rarraba kayayyaki, da ake kira "croc-offs", wanda Crocs ya yi imanin ya keta takardun shaida. [18] Kwalejin Crocs na karya ya faru ne a cikin 2007 a cikin Philippines da Denmark, kuma suna ƙarƙashin shari'a a Afirka ta Kudu.[19] A shekara ta 2010, Kotun daukaka kara ta Amurka ta Tarayyar Tarayya ta yanke hukuncin cewa an keta takardar shaidar ƙirar Crocs.[20]
A cikin shekara ta 2007, Hukumar Tsaro ta Kasuwancin Kasuwanci ta Amurka ta nemi a tunatar da "clogs" kamar Crocs saboda yiwuwar haɗarin choking wanda ya haɗa da cire rivets na filastik.[21]
Fassarar takalma na salon Croc sun bayyana a cikin kundin tufafin yara, yawanci a ƙarƙashin alamun sunayensu ko kuma babu sunaye. Ana iya samun wasu knock-offs a cikin shagunan ragi, shagunan wuraren shakatawa, shagunan rairayin bakin teku, shagunan sashen, da manyan shagunan.

Kamfanin Ergonomics na Amurka ya gwada wasu takalma na Crocs kuma ya ba da shawarar a cikin 2005 kuma kungiyar likitancin Podiatric ta Amurka ta karɓa a cikin 2009. A cikin 2008, Cibiyoyin Gwamnatin Amurka don Medicare da Ayyukan Medicaid sun amince da samfurin Crocs tare da kayan kwalliya kamar takalma na ciwon sukari, don taimakawa rage raunin ƙafa.
Takalma irin su Crocs da flip-flops sun zo karkashin bincike a 2006 a Amurka da kuma a 2008 a Japan lokacin da yara suka ji rauni bayan takalma sun kama a cikin hanyoyin escalator. Wannan ya faru ne saboda kayan takalma masu laushi da aka haɗa da ƙaramin girman ƙafafun yara. A cikin 2008, Ma'aikatar Kasuwanci da Masana'antu ta Duniya ta Japan, bayan karɓar korafe-korafe 65 na raunin, ta nemi Crocs su canza ƙirar ta.[22]
A kasa da kasa, wasu wuraren kiwon lafiya sun gabatar da manufofi a cikin 2007 da ke tsara Crocs. Asibitin Yankin Rapid City a Dakota ta Kudu ya canza lambar tufafinsa don hana bambancin takalma da waɗanda ke da ramuka, suna mai da hankali ga damuwa game da tsaro, amma sun ba da izinin rufe-top "Professional" da kuma kiwon lafiya-mai da hankali "Rx" Crocs da za a sa. An shawarci asibitoci sama da 100 a Kanada da su aiwatar da irin wannan manufofi. Asibitocin Jami'ar Blekinge da Karolinska a Sweden sun haramta sanya "Forsberg slippers" (Foppatofflor) ta ma'aikata, saboda haɓaka wutar lantarki mai ƙarfi wanda aka lura don tsoma baki da kayan lantarki. Asibitocin birni a Vienna, Austria, sun ba da sanarwar haramta Crocs, sau da yawa ma'aikatan jinya suna sawa, don bin bukatun antistatic.
Crocs ya sanar da Fuse da wasu biyu a cikin 2009, wanda aka tsara don kawar da wutar lantarki ta hanyar ma'auni na Turai EN ISO 20347:2004 (E), don amfani a bangaren kiwon lafiya.[23]
Tasirin al'adu
[gyara sashe | gyara masomin]
Tallace-tallace na Crocs sun karu sosai tun daga shekara ta 2009, [24] tare da The New York Times yana mai cewa tallace-tallare na farko ya ninka kusan sau uku daga shekara ta 2006 zuwa shekara ta 2007. Wani labarin da aka yi a cikin The Washington Post ya bayyana lamarin: "Kuma ba duniyar zamani ba ce da sha'awar Crocs. Ko da yake mai kirkirar su yana nuna 'kyakkyawan salon Italiyanci,' mutane da yawa sun same su da ban tsoro. " A cikin 2007, sa'an nan-U. S. Shugaba George W. Bush a bainar jama'a ya sa baƙar fata Crocs tare da takalma. Comedian Bill Maher ya bayyana a lokacin wani labari na 2007 na wasan kwaikwayonsa na Real Time cewa mutane ya kamata su "tsaya sanya takalma na filastik". Wani labari na 2007 na The Daily Show ya nuna dan wasan kwaikwayo Rob Corddry a matsayin mai ba da rahoto da ya biyo bayan kama Sanata Larry Craig a wannan shekarar, tare da Corddry yana bayyana cewa mutumin da ke sanye da Crocs yana nuna cewa "duk abin da ke tafiya".
Fim din Idiocracy na shekara ta 2006 ya nuna takalma sosai kamar yadda sashen kayan ado yana da iyakantaccen kasafin kuɗi kuma Crocs wani zaɓi ne mai arha. A lokacin samar da fim din shekara ta 2004 tawagar ta yi tunanin cewa takalman filastik masu arha dukansu sun yi kama da takalmin nan gaba amma kuma Wauta ce don kama su, suna sa su cikakke ga fim din.[25]
A cikin shekara ta 2008, mai ba da shawara kan tufafi Tim Gunn ya gaya wa Time, "[The Croc] yayi kama da ƙafar filastik. Ta yaya za ku iya ɗaukar hakan da muhimmanci?" Wani rubutun adawa da Crocs na 2008 a cikin Newsweek ta ɗan wasan hockey na kankara Steve Tuttle [26] ya haifar da amsa mai yawa daga masu karatu waɗanda suka yarda da shi ba. A shekara ta 2009, an ga Lady Michelle Obama ta farko tana sanye da Crocs tare da 'yarta.[27] An sanya Crocs a matsayi na shida mafi munin abu da ya faru da maza a cikin 2007 ta hanyar Maxim.[28] A cikin 2010, mujallar Time ta lissafa Crocs a matsayin daya daga cikin "50 Mafi Girma Inventions" a duniya. Shafin yanar gizon "IHateCrocs.com" ya samo asali ne daga dalibai biyu na kwalejin Kanada; daya daga cikin wadanda suka kafa shi, Kate Leth, ya kira takalma a matsayin "mummunan". Gidan yanar gizon "CrocFans.com" ya rubuta amfani da takalma. An ambaci ƙungiyar Facebook "Ba na kula da yadda Crocs suke da kyau, Kuna kama da Dumbass" a cikin kafofin watsa labarai.[29][30]
A tsakiyar shekarun 2010, ra'ayin jama'a game da Crocs ya fara canzawa. A cikin 2015, an dauki hoton Yarima George a wani taron sadaka sanye da blue Crocs. Bayan mako guda, wannan ya haifar da karuwar 1,500% na tallace-tallace a cewar mai magana da yawun Amazon.com.[31][32] Mai tsara kayan ado Christopher Kane ya sa samfuransa su sa Crocs yayin wasan kwaikwayonsa a 2016 London Fashion Week, kuma Balenciaga ya fitar da takalmin dandamali na 10 cm Croc a cikin 2017. [33][34] Crocs ya ga karuwar shahara a cikin 2020, wanda ya haifar da hauhawar kayan ado na yau da kullun a farkon matakan Cutar COVID-19 da kulle-kulle a duniya. Ya zuwa 2022, sun kasance mafi kyawun kayan sayar da tufafi a kan Amazon. Masana masana'antu sun yi imanin cewa yawancin yanayin ya samo asali ne daga sha'awar Gen Z na "ta'aziyya da salon da ba na al'ada ba". Shahararrun mutane kamar Justin Bieber, Bad Bunny, Ariana Grande, Post Malone, Nicki Minaj, Questlove, da Kanye West duk sun yi wasanni a farkon shekarun 2020, suna karfafa magoya baya su rungumi takalman "sabon sanyi".[35][36] Har ila yau, an sami ƙayyadadden edition mai taken Crocs da aka kirkira tare da haɗin gwiwar Bieber, KFC, Hidden Valley Ranch, da Pixar.
Dubi kuma
[gyara sashe | gyara masomin]Manazarta
[gyara sashe | gyara masomin]- ↑ Clifford, Catherine (July 26, 2013). "Crocodile Tears? Crocs Blames Earnings Drop on the Weather". Entrepreneur.com.
- ↑ Antoine Gara (December 31, 2013). "SAC Capital Takes 5% Stake in Crocs After Blackstone's Bet". TheStreet. TheStreet.com. Retrieved January 1, 2014.
- ↑ "Crocs to donate up to 10,000 free shoes a day to health care workers". TODAY (in Turanci). March 26, 2020. Retrieved 2020-03-30.
- ↑ "Crocs on the Rise - The Comeback of the Rubber Clog Brand". www.eurusd.co (in Turanci). Retrieved 2022-12-29.
- ↑ Barackman, Jenna (2025-12-23). "Crocs sues Trump administration, seeks $54M tariff refund". KUSA (in Turanci). Retrieved 2025-12-27.
- ↑ "Ocean Minded website". Ocean Minded. August 4, 2008. Archived from the original on November 5, 2008. Retrieved November 5, 2008.
- 1 2 "2007 Crocs annual SEC Report". Crocs/SEC. January 31, 2008. Retrieved November 26, 2008.
- ↑ "Crocs will buy Wash. shoemaker". Denver Business Journal. July 30, 2007. Retrieved August 4, 2008.
- ↑ "Crocs, Inc. 2022 First Quarter 10Q". sec.gov. U.S. Securities and Exchange Commission. May 25, 2022. Archived from the original on May 25, 2022. Retrieved May 25, 2022.
- ↑ Ryan, Thomas. "The 2021 Year In Review: M&A Accelerates Across Active Lifestyle Market". SGB Media.
- ↑ Maniscalco, Michelle (March 2007). "E-shots Web-exclusive: Patent check: What's in a Croc?". Injection Molding Magazine. Archived from the original on March 8, 2010. Retrieved July 31, 2007.
- ↑ "Material Matters: Eva Foam". Sneaker Freaker. November 2, 2016.
- ↑ Cite error: Invalid
<ref>tag; no text was provided for refs named "patent6993858". - ↑ Schoeber, Julia Guerra, Tyler (2022-04-12). "The Best Crocs Are Cooler Than Ever: Check Out Our Favs From Their Massive Selection". SPY (in Turanci). Archived from the original on 2023-04-14. Retrieved 2023-04-14.
- ↑ Research, Earnest (2021-08-12). "Jibbitz: A Lucky Charm for Crocs? | DFD News". Derived From Data. Archived from the original on 2023-04-14. Retrieved 2023-04-14.
- ↑ "SEC 2008 3rd Quarter Report". Crocs. September 30, 2008. Retrieved December 25, 2008.
- ↑ "Crocs snaps up beach volleyball sponsorship". SportBusiness.com. February 27, 2008. Archived from the original on February 28, 2009. Retrieved September 25, 2009.
- ↑ "CROCS, INC, Form 10-Q, Quarterly Report, Filing Date Aug 14, 2006" (PDF). secdatabase.com. Retrieved May 15, 2018.
- ↑ "Burning rubber"[dead link].
- ↑ Elinson, Zusha (February 25, 2010). "Circuit Court Sides With Crocs in Patent Fight". The Recorder. ALM. Archived from the original on April 11, 2013. Retrieved June 27, 2012.
- ↑ U.S. Consumer Product Safety Commission (July 17, 2007). "Payless ShoeSource Expands Recall of Children's Clog Shoes Due to Choking Hazard". Archived from the original on October 6, 2011.
- ↑ Cite error: Invalid
<ref>tag; no text was provided for refs named "ABC-AP". - ↑ Staines, Richard (March 31, 2009). "New anti-static crocs shoe produced for use in hospitals". NursingTimes.net. Retrieved June 26, 2010.
- ↑ Madden, Mike (July 27, 2009). "Admit it -- you used to wear Crocs - The Brand Graveyard". Salon.com. Archived from the original on May 23, 2010. Retrieved May 31, 2010.
- ↑ Kasprak, Alex (2023-09-15). "Everyone in 'Idiocracy' Wears Crocs Because They Were 'Horrible' and Cheap?". Snopes (in Turanci). Retrieved 2024-03-04.
- ↑ Tuttle, Steve (July 31, 2008). "Culture: Make. It. Stop. The case for ending our long national nightmare". Newsweek/The Daily Beast. Retrieved September 3, 2012.
- ↑ Brandon, Alex (AP) (August 2009). "Style Evolution:Michelle Obama (image 60 of 123)" (Flash). StyleList.com. AOL.com. Retrieved June 26, 2010.
During a trip to Martha's Vineyard in August 2009, Michelle Obama went casual in sky blue Crocs. According to the company, she's wearing the Malindi style — and they match perfectly with daughter Sasha's outfit.
- ↑ "The 10 Best and Worst Things to Happen to Men in 2007". Maxim. Dennis Digital Inc. Archived from the original on December 4, 2013. Retrieved November 28, 2013.
- ↑ Goldstuck, Arthur (November 22, 2007). "I love that damn meerkat, Croc sandals and Ronald Suresh Roberts". Tech Leader. Mail & Guardian Online. Archived from the original on September 5, 2011. Retrieved September 2, 2012.
- ↑ Matyszczyk, Chris (March 14, 2009). "Why isn't the tech world supporting the Woz?". CNET.com.
- ↑ Chew, Jonathan (June 24, 2015). "Crocs are in again, by (Prince) George!". fortune.com. Fortune.
- ↑ Lowin, Rebekah (June 23, 2015). "Crocs sales skyrocket from the 'Prince George effect'". Today.
- ↑ McCall, Tyler (September 19, 2016). "Christopher Kane Partnered with Crocs for His Spring 2017 Show". Fashionista. Retrieved September 17, 2022.
- ↑ Garcia, Kelsey (October 4, 2017). "Balenciaga's Platform Crocs Beg the Question, "What Are Those?"". Popsugar. Retrieved September 17, 2022.
- ↑ Allaire, Christian (September 10, 2019). "Yet Another Convert to Crocs: Ariana Grande". Vogue. Retrieved September 17, 2022.
- ↑ Cite error: Invalid
<ref>tag; no text was provided for refs named "washingtonpost_2021-06-03".