Rarraba (kasuwanci)

Rarraba (kasuwanci)
Bayanai
Ƙaramin ɓangare na	dissemination (en) da increase (en)
Bangare na	Tsarin rayuwar fasaha
Contributing factor of (en)	technological maturity (en)
Class of object(s) of occurrence (en)	idea (en) da technology

A cikin kasuwa, watsawa shine tsari wanda kasuwa ta yarda da sabon ra'ayi ko sabon samfurin. Yawan watsawa shine saurin da sabon ra'ayin ke yadawa daga mabukaci ɗaya zuwa na gaba. Samun aiki shine tsarin ma'amala kamar yadda ake kallo daga hangen nesa na mabukaci maimakon mai rarrabawa; yana kama da watsawa sai dai yana hulɗa da hanyoyin tunanin mutum, maimakon tsarin kasuwar gaba ɗaya.

Ka'idoji

Akwai ra'ayoyi da yawa da ke da niyyar bayyana hanyoyin watsawa:

• Mataki biyu - bayanai da karɓa suna gudana, ta hanyar kafofin watsa labarai, da farko ga Shugabannin ra'ayi, sannan ga yawan jama'a
• Fasahar da ba ta da kyau - samfuran suna da tsada da farko, sabili da haka ana iya samun su ne kawai ga masu arziki - a cikin lokaci sun zama masu tsada kuma suna yadawa zuwa ƙananan da ƙananan.
• Everett Rogers Rarraba ka'idar sababbin abubuwa - don kowane sabon ra'ayi, ra'ayi ko hanya, akwai nau'o'i biyar na masu karɓa: Masu karɓa - masu cin gashin kansu, masu ilimi, tushen bayanai da yawa; Masu karɓar bayanai na farko - shugabannin zamantakewa, masu mashahuri, masu ilimi; Mafi rinjaye na farko - da gangan, yawancin hulɗar zamantakewa na al'ada, ƙananan matsayi na zamantakewa da tattalin arziki; Laggards - maƙwabta sune manyan tushen bayanai, tsoron bashi.
  • Masu kirkiro - masu son shiga tsakani, masu ilimi, tushen bayanai da yawa;
  • Masu karɓar farko - shugabannin zamantakewa, sanannun, masu ilimi;
  • Mafi rinjaye na farko - da gangan, da yawa na hulɗa na al'ada;
  • Mafi rinjaye - masu shakka, na gargajiya, matsayi na zamantakewa da tattalin arziki;
  • Laggards - maƙwabta da abokai sune manyan tushen bayanai, tsoron bashi.
• Tsarin Chasm wanda Lee James da Warren Schirtzinger suka kirkira - Da farko ana kiransa The Marketing Chasm, wannan samfurin ya rufe tsarin tallafin Everett Rogers tare da rata tsakanin masu karɓar farko da mafi rinjaye na farko. Ka'idar Chasm ta dace ne kawai ga sababbin abubuwa, waɗanda ke tilasta canjin halayyar, sabon ilmantarwa, ko sabon tsari akan mai siye ko mai amfani na ƙarshe. Kuma abin da ake buƙata don rami ko rata don wanzu a cikin rayuwar tallafi shine sabon abu dole ne ya kasance mai raguwa.
• Misalai masu amfani da fasaha - Wadannan sun dace da watsa software. Yawan karɓar fasaha an ƙayyade shi ta hanyar dalilai kamar sauƙin amfani da amfani.

Adadin

A cewar Everett M. Rogers, yawan yaduwar yana rinjayar:

• Amfanin samfurin da aka gani ko fa'ida.
• Hadarin sayen.
• Sauƙin amfani da samfurin - rikitarwa na samfurin.
• Nan da nan na fa'idodi.
• Bayyanawa.
• Trialability.
• Farashin.
• Girman canje-canjen halayyar da ake buƙata.
• Komawa kan saka hannun jari a cikin yanayin kayayyakin masana'antu.

Misalai

Akwai nau'ikan nau'ikan rarraba nau'ikan:

1. Misalan shiga - amfani da bayanan kasuwar gwaji don haɓaka ƙididdigar karɓa na ƙimar tallace-tallace da ake tsammani a matsayin aikin lokaci. Misalai uku na samfuran shiga sune: Bass gwajin kawai samfurin Bass declining gwajin samfurin Fourt da Woodlock
   • Misali na gwaji na bass kawai
   • Tsarin gwaji na raguwar bass
   • Tsarin huɗu da Woodlock
2. Misalai na gwaji / maimaitawa - yawan masu siye masu maimaitawa aiki ne na yawan masu siye na gwaji.
3. Tsarin ƙayyadaddun - tantance yawan masu siye a jihohi daban-daban na karɓa - jihohi daga baya an ƙaddara su daga lissafi zuwa jihohin da suka gabata.
4. Misalai na Stochastic - sun gane cewa abubuwa da yawa na tsarin watsawa ba a sani ba amma a bayyane sun haɗa da kalmomin yiwuwar.

Dubi kuma

• Misali na watsa bass
• Neman sanyi
• Rarraba (anthropology)
• Yaduwar sababbin abubuwa
• Mai karɓar farko
• Tallace-tallace
• Gudanar da tallace-tallace
• Shirin Tallace-tallace
• Sabon Ci gaban Kayayyaki
• Percolation
• Gudanar da sake zagayowar rayuwar samfur
• Fasahar Amincewa da Rayuwa
• Tsarin rayuwa na fasaha