Weet-Bix

Weet-Bix
Bayanai
Ƙaramin ɓangare na	breakfast cereal (en)
Manufacturer (en)	Sanitarium Health and Wellbeing Company (en)
Shafin yanar gizo	sanitarium.com.au…

Weet-Bix wani hatsi ne na karin kumallo na alkama wanda aka yi shi da hatsi gaba ɗaya wanda Kamfanin Abinci na Sanitarium Health ya ƙirƙira kuma ya ƙera a Ostiraliya da New Zealand, sannan kuma a Afirka ta Kudu ta Bokomo .

Tarihi

Kwano na Weet-Bix na farko daga shekarun 1930

Bennison Osborne ne ya ƙirƙiro Weet-Bix a Sydney, Ostiraliya, a tsakiyar shekarun 1910. Osborne ya yi niyyar yin wani abu mai daɗi fiye da Granose, biskit ɗin da Kamfanin Abinci na Sanitarium Health ya tallata a wancan lokacin. A ranar 19 ga Agusta 1926, ya shigar da buƙatar yin rijistar alamar kasuwanci ta Weet-Bix, sunan da ya ƙirƙira.

An fara samar da kayan ne a lamba 659 Parramatta Road, Leichhardt, a ƙarƙashin jagorancin Osborne, kuma tare da tallafin kuɗi daga Arthur Shannon, wanda ya ƙirƙiri kamfanin Grain Products don ƙera hatsi. Abokin Osborne, Malcolm Ian Macfarlane, daga New Zealand, ya haɗu da shi don ɗaukar nauyin tallatawa. Kayan ya yi nasara sosai har a watan Oktoba na 1928, Shannon ya sayar da haƙƙin da ke cikin kayan ga Australasian Conference Association Limited (Sanitarium Health Food Company, wani reshe na Cocin Seventh-day Adventist da ke Ostiraliya).

Macfarlane ya ba da shawarar a aika da kayan zuwa New Zealand, inda ya yi nasara sosai har ya zama da wahala a samar da kayan yadda ya kamata daga Ostiraliya. Osborne da MacFarlane sun je New Zealand suka kafa masana'antu a Auckland da Christchurch. Duk da haka, Shannon ya sake sayar da kayan ga Australasian Conference Association Limited.

Daga nan Osborne da Macfarlane suka fitar da kayan zuwa Afirka ta Kudu, kuma tare da tallafin kuɗi na Shannon, suka je wannan ƙasar suka gina masana'anta a Cape Town, inda Osborne ke kula da tallace-tallace. An kuma sayar da wannan kasuwancin daga baya, a wannan karon ga Bokomo . Yayin da suke Afirka ta Kudu, Osborne da Macfarlane sun nemi samun ƙarin tallafin kuɗi mai gamsarwa don tabbatar da samfurin Osborne. An kafa ƙungiya, Osborne ya inganta samfurin, shi da Macfarlane suka tafi Ingila don kafa samfurin a can.

Weet-Bix a cikin wani nunin kayan abinci na Sanitarium Health Foods na shekarun 1930 a Ashburton, New Zealand

An yi wa Kamfanin Hatsi na Burtaniya & Afirka, Ltd. rijista a Landan a shekarar 1932, a matsayin kamfani mai zaman kansa, inda aka nuna mai shi a matsayin Weetabix Limited na Weetabix Mills, Kettering . An ƙayyade dukkan hannun jarin kamfanin a ƙarƙashin ikon daraktocin, waɗanda na farko su ne Bennison Osborne, Malcolm Ian Macfarlane, Alfred Richard Upton da Arthur Stanley Scrutton. Domin a bambanta samfurin da wanda aka sayar a Ostiraliya, New Zealand da Afirka ta Kudu bisa doka, an sanya wa samfurin suna Weetabix .

Osborne da Macfarlane sun zama daraktocin haɗin gwiwa na manaja tare da Osborne wanda ke kula da samarwa da kuma Macfarlane wanda ke kula da tallace-tallace. An duba wuraren da masana'antar ke aiki, inda daga ƙarshe aka zaɓi Burton Latimer a Northamptonshire, saboda tayin kamfanin niƙa fulawa da Mr. George ya yi, wanda ya nemi hannun jari a kamfanin, wanda daga baya aka ba shi kujera a kwamitin gudanarwa na yanzu. A shekarar 1933, Macfarlane ya bar kamfanin don neman wasu buƙatu na kasuwanci, inda ya bar Osborne a matsayin babban darektan gudanarwa. Daga ƙarshe George ya zama shugaban kwamitin gudanarwa. Osborne ya sayar da hannun jarinsa ga daraktocin a watan Yulin 1936, a lokacin ne aka sake wa kamfanin suna Weetabix Limited. [1]

A wancan lokacin, Osborne ya kafa masana'antar Weetabix a Amurka, a Clinton, Massachusetts . Duk da haka, wannan kamfani bai yi nasara ba, kuma daga ƙarshe Weetabix ya shigo kasuwar Amurka daga Kanada ta hanyar Clinton, wurin da aka gina masana'antar Amurka ta asali.

Za a dakatar da Weet-Bix Clusters nan da watan Yunin 2025.