Yanke (tallace-tallace)

Yanke (tallace-tallace)
advertising campaign (en)
Bayanai
Ranar wallafa	2009
Ƙasa da aka fara	Birtaniya
Shafin yanar gizo	womensaid.org.uk
Advertises (en)	Tashin hankali na gida

Cut wani kamfen ne na talla na Burtaniya wanda kungiyar agaji ta Mata ta ƙaddamar a cikin 2009 don inganta wayar da kan jama'a game da tashin hankali na gida. Kamfanin talla na Grey London ne ya kirkiro kamfen ɗin, kuma yana ci gaba da kasuwanci na 120-second tare da Keira Knightley. Kasuwancin ya goyi bayan hoton da kayan kan layi. Joe Wright ne ya ba da umarnin ''Yanke'' kuma Dominic Delaney ne ya samar da shi. Big Buoy da Prime Focus ne suka gudanar da aikin bayan samarwa. Kamfen ɗin ya jawo hankalin kafofin watsa labarai da yawa, musamman bayan da ƙungiyar tallace-tallace ta Clearcast ta hana ɗan gajeren fim ɗin daga Bayyanawa a talabijin na bayan ruwa, saboda yawancin wuraren tashin hankali. Taken yanki yana nufin aikin yin fim na yanka.

Tsarin

Cut ya buɗe tare da saita matashiya 'yar wasan kwaikwayo, wanda Keira Knightley ya buga, ya bar saiti bayan aikin rana. Yarinyar ta tafi gida, ta goge kayan shafawa a cikin mota. Lokacin da ta isa gidanta, sai ta kira saurayinta kafin ta sami madubi da ya fashe da kuma hanyar jini a fadin bene zuwa cikin kicin. Lokacin da ta juya, ta ga wuyan saurayinta sun zubar da jini kuma ta ba shi tawul. Ya cire shi daga hannunta. Daga nan sai ya tambayi game da al'amuran da ke faruwa tare da jagora kuma ko al'amarin da take yi tare da shi "ya ji na gaske". Ya Yanke amsar ta hanyar jefa tawul ɗin a fuskarta kuma, lokacin da ta yi ƙoƙari ta yi zanga-zanga, ta buge ta ƙasa kuma ta ci gaba da jan gashin ta kuma ta buge ta sau da yawa a kirji. Kamara ta fadada don nuna cewa dakin ba komai ba ne. Taken "Shin ba lokaci ba ne wanda ake kira Cut?" ya bayyana, sannan ya biyo bayan kididdigar cewa mata biyu suna mutuwa sakamakon cin zarafin gida a kowane mako, da kuma buƙatar gudummawar £ 2 a wata.

Tarihi da samarwa

Keira Knightley

Tun lokacin da aka nada kamfanin talla na Grey London don gudanar da tallace-tallace na Taimako na Mata a shekara ta 2005, sun yi aiki a kan kamfen ɗin tallace-tafiye da yawa ga ƙungiyar agaji ta mata. A shekara ta 2006, Yaƙin neman zaɓe na Ranar soyayya, tare da kasafin kuɗi na £ 500 kawai, ya kai kimanin kashi 52% na manya a cikin Ƙasar Ingila kuma ya samar da murfin edita wanda ya kai kimanin € 613,000 . Ya ƙunshi wurare a cikin bugawa, posters, da rediyo, kamfen ɗin ya sami Yuro mai yawa, gami da lambar yabo ta Aerial, lambar yabo ta Euro Effie, da lambar yabo ce ta IPA. Shekarar da ta biyo baya ta nuna ƙaddamar da Menene zai ɗauka? kamfen ɗin. <i id="mwYg">Me zai ɗauki?</i> ya kasance a kan jerin Hotuna da mai daukar hoto na Burtaniya Rankin ya dauka, na wasu shahararrun mata na Burtaniya, ciki har da Anna Friel da Honor Blackman. An yi amfani da Kayan shafawa ga fitattun mutane don ba su bayyanar An doke shi. Noel Bussey na mujallar Campaign ya ce game da jerin: "Yawancin hukumomi suna fitar da mafi kyawun aikinsu lokacin da yake don sadaka, amma da wuya wannan yana da tasiri, an harbe shi sosai ko kuma kusa da taƙaitaccen. " Taimako na Mata ya lashe kyautar Campaigning Team of the Year ta 2007 a Charity Times Gala Awards a London don aikin da ke kewaye da Menene zai ɗauka? kamfen ɗin.

Keira Knightley ya yi aiki tare da darektan Joe Wright a kan ayyukan da yawa kafin Cut, gami da fina-finai masu ban sha'awa Pride & Prejudice da Atonement, da kuma tallan talabijin na 2008 don turare na Chanel. Ma'aurata sun ba da kansu ga Cut ba tare da caji ba, kuma sun shawo kan ƙungiyar kusan mutane hamsin su yi hakan. Kungiyar da aka taru ta haɗa da mai 'Yanke'-zane na BAFTA Ivana Primorac da Mai daukar hoto Seamus McGarvey, wanda aikinsa tare da Wright a kan Atonement ya ba shi Kyautar Kwalejin . An yi fim din ne a watan Janairun shekara ta 2009, kuma an yi niyyar fara watsawa a ranar 2 ga Afrilu.

Saki da karɓa

An yi niyyar cewa Cut ya fara watsa shirye-shirye a lokaci guda a gidan talabijin na bayan ruwa da kuma lokacin trailers don fina-finai 15 a cikin fina-fakkaatu daga 2 ga Afrilu 2009. Koyaya, lokacin da aka aika tallace-tallace don amincewa ta Clearcast, ikon talla ya ki izinin Cut ya Bayyanawa a gidan talabijin na Burtaniya ko dai kafin ko bayan ruwa.[1] Clearcast ya ba da shawarar cewa yanayin karshe na Cut, inda saurayinta ke bugawa Knightley akai-akai, ya kasance mai yawan tashin hankali kuma mai yiwuwa ya haifar da laifi, sabili da haka ya bukaci a cire wurin daga Yanke kafin a iya watsa shi a talabijin. Taimako na Mata ya ki yin gyare-gyare, a maimakon haka ya zaɓi kauce wa talabijin kuma ya mai da hankali kan fina-finai, kan layi, da kuma buga fannoni na kamfen ɗin. Cut ya fara fitowa a fina-finai a ranar 6 ga Afrilu. Kamfanonin talla na fina-finai Pearl & Dean, Digital Cinema Media, da Admedia sun ba da sararin watsa labarai.[2] Har ila yau, tallan ya bayyana a kan layi, a cikin wani microsite da aka keɓe da kuma shafin Yanke gizon Raba bidiyo na YouTube. Wannan bangare na kan layi an goyi bayan shi tare da jerin tallace-tallace na bugawa wanda Daraktan kirkirar Grey London Nils Leonard ya kirkira.[3]

Jama'a sun karɓi kamfen ɗin da kyau. A cikin kwanaki shida fim din ya sami fiye da rabin miliyan a kan layi, da sauri ya tashi zuwa sama da miliyan. Daga cikin wadanda suka kalli Cut, biyu ne kawai suka rubuta don yin korafi ga Hukumar Kula da Ka'idojin Talla. Shawarwarin da Clearcast ya 'Yanke' na toshe wannan yanki daga bayyana a talabijin an yi masa ba'a sosai. Halin da kafofin watsa labarai suka yi game da tallan da kansa ya haɗu. Yasmin Alibhai-Brown na The Independent ya goyi bayan wannan yanki, yana cewa: "Na san ganin jarumarta Keira Knightley da masoyinta ke bugawa zai girgiza kuma ya farka da 'yata har zuwa wannan laifi. Babu wani abu da zan iya cewa zai sami irin wannan tasiri. " Koyaya, Kira Cochrane na The Guardian ya fi mai mahimmanci, yana cewa cewa: "[T] tun lokacin da tsoro na farko ya wuce, an bar ni ina mamakin batun batun batun sanannen sanannen sananne ne a cikin mujallar 2009 wanda aka yi amfani da shi don wakiltar wanda aka nuna shi". Ba tare da la'akari da waɗannan ra'ayoyi daban-daban ba, Cut ya tabbatar da cewa nasara ce ta kudi da kuma gagarumin nasara. A lokacin da kamfen ɗin ya gudana a cikin fina-finai da bugawa, ma'auni sun ba da rahoton karuwar kashi 33% a cikin wayar da kan jama'a game da sadaka, kuma Taimako na Mata ya sami karuwar kashi 50% a cikin mutanen da ke neman ba da gudummawa. An kuma sanya yakin neman zabe don Lion na Cyber a bikin talla na Cannes Lions International, wanda aka dauka daya daga cikin manyan kyaututtuka a masana'antar talla.