Ife Durosinmi-Etti

Ife Durosinmi-Etti
Rayuwa
Sana'a

Ifedayo Khadijah Durosinmi-Etti wanda aka fi sani da Ife Durosinmi-Etti, (an haife ta a ranar 6 ga watan Disamba 1988), shugabar kasuwanci ce ta Najeriya, marubuciya kuma jagora a duniya.

Tarihi da ilimi

Durosinmi-Etti ta tafi Kwalejin Tunawa da Mata ta Vivian Fowler don karatun sakandare. Daga baya ta halarci Jami'ar Convenant, inda ta sami digiri a fannin Biochemistry. Sai dai tun da farko tana karatun injiniyan sinadarai kamar yadda mahaifiyarta ta shawarce ta. Hakan ya faru ne saboda kasancewar wannan sana’a ce ta mahaifinta, duk da cewa ba ta da sha’awar sana’ar. Daga baya, bayan shekaru biyu na digiri na farko, za ta canza zuwa ilimin kimiyyar halittu saboda ta fahimci cewa ba ta kai ga kididdigar da injiniyan sinadarai ke ciki ba. Bayan ta sami digiri na farko, ta tafi Jami'ar Coventry, inda ta sami digiri na biyu a fannin kasuwanci ( MBA ) a Global Business da kuma Saïd Business School.

Sana'a

Bayan kammala karatunta na farko, Durosinmi-Etti ta fara aikinta a wani kamfani mai suna Aspire Acquisitions. Ayyukanta na biyu shine a cikin kamfanin sayar da kayayyaki, Arcadia Group. Dukan kungiyoyin biyu suna a Landan. Ta yanke shawarar ci gaba da sana'ar tallace-tallace bayan zamanta a wannan fanni wanda hakan ya sa ta samu digiri na MBA a Global Business daga Jami'ar Coventry. Bayan kammala karatun ta, ta yi aiki tare da Heineken ta hanyar Nigerian Breweries, saboda kamfanonin Najeriya suna da 'yancin yin amfani da sunan kamfani na Heineken a Najeriya. An ɗauke ta aiki a matsayin Matasan Ƙwararru na Afirka (YAT). Ta yi aiki da Heineken na tsawon shekaru biyar, kafin ta daina yin sana'a a matsayin 'yar kasuwa mai zaman kanta.

Kamfanin farko da ta kafa shi ne Parliamo Bambini, tare da Olamide Olatunbosun. Kamfanin dai ya samu la’akari da bukatar kamfanin samar da kayan daki na ‘yan asalin Najeriya, wanda ta fahimci matsalar da ta fuskanta wajen shigo da kayan jarirai daga kasar Burtaniya zuwa Najeriya a lokacin da ta haifi danta na farko. Wannan enveadour ta sami lambar yabo ta Tony Elumelu Foundation da 'yar kasuwa, tare da abokin aikinta.

Kamfaninta na biyu, Herconomy, wanda ake kira AGS Tribe, wani kamfani ne na fintech wanda ke ba wa mata damar ba da tallafin kasuwanci, haɗin gwiwa da kuma tallafin karatu. Ta fara ne da tara dala 600,000 a cikin sa'o'i ashirin da hudu (24) ta hanyar tallafin jama'a a shafukan sada zumunta, Instagram, don bayar da tallafin farko na bayar da tallafi. Daga baya ta samu haɗin gwiwa tare da Amazon, a cikin haɗin gwiwa da nufin samun kudaden kasuwanci ga ƙananan mata da kuma daukar ma'aikata. Ita ce abokiyar daukar ma'aikata ta farko daga Najeriya ta Amazon. Har ila yau, kamfanin yana mai da hankali kan shawarwarin tsara-tsayi daga membobin, yana ƙarfafa membobinsa don kawo ƙarin mata zuwa samun tallafi da jari.

Ta kuma maida hankali wajen wayar da kan mata kan gina sana’o’insu. Littafinta mai suna Accessing Grants for Start-ups yana da tsohon gwamnan jihar Legas, Akinwunmi Ambode a matsayin marubucin farkonsa.

Ifedayo kuma mamba ce a kungiyar Tallace-tallacen Talla ta Najeriya (APCON).

Ganewa

Durosinmi-Etti ita ce mai karɓar lambar yabo ta Tony Elumelu Foundation na Entrepreneur Awards na shekarar 2016. An gane ta tare da Olamide Olatunbosun don kafa Parliamo Bambini, wani kamfani na kayan daki na yara. Ita mamba ce a Majalisar Ba da Shawarar Matasa, Bayar da Bayar da Shawarwari ta Bankin Duniya inda ta kware wajen samar da mafita ga Ayyukan Matasa. Har ila yau, ma'aikatar harkokin wajen Netherlands ta nada ta a matsayin ƙwararriya masanin zaman lafiya.

A cikin shekarar 2017, Durosinmi-Etti ta sami lambar yabo daga tsohuwar dalibarta Vivian Fowler Memorial College for Girls saboda gudunmuwar da ta bayar wajen karfafa mata. A shekarar 2018, ta kuma samu lambar yabo ta mata ta kungiyar shugabannin kasashen yammacin Afirka; don sadaukar da kai ga ci gaban tattalin arziki da daidaito a yammacin Afirka.A cikin shekarar 2018, ta kasance daya daga cikin masu gabatar da kara a Jami'ar Harvard a yayin taron ci gaban Afirka, rawar da mata ke takawa a dimokiradiyya kuma ana kiran hakan sakamakon tasirin kasuwancin Afirka.

A cikin shekarar Yuni 2020, Ife an nuna ta a cikin Kayayyakin Haɗin kai na lantarki mai jigo Oxygen, ƙarƙashin jerin Polaris. An yi hira da ita tare da wasu daga sassan duniya.

A cikin shekarar 2021, an zabe ta a matsayin ɗaya daga cikin kungiyar Mandela Washington Fellows. Hakanan ta kasance ɗaya daga cikin manyan ƴan kasuwa na NASDAQ na shekarun 2021/2022. Har ila yau, Amstel Malta ta karrama ta a ƙarƙashin taken Break The Bias, saboda ƙoƙarinta na inganta haɗa kai a cikin kasuwancin Najeriya, ta hanyar ƙarfafa mata su shiga kasuwanci. Ita ma This Day ta sanya ta a matsayin daya daga cikin manyan matan Najeriya a fannin fasaha a shekarar 2022.

Ita ce ta lashe lambar yabo ta ELOY don nau'in "Mace Mai Ƙarfafawa".

Rayuwa ta sirri

Ta auri Abdul-Gafaar Eniola Durosinmi-Etti a watan Disamba 2014. Tare suna da yara biyu mace da namiji. A cikin shekarar 2022, ta tsira daga kamuwa da cutar COVID-19.