Cadbury Nigeria Plc
 Cadbury Nigeria Plc | |
|---|---|
 | |
| Bayanai | |
| Iri | kamfani |
| Ƙasa | Najeriya |
| Mulki | |
| Babban mai gudanarwa | Oyeyimika Adeboye |
| Hedkwata | Lagos |
| Mamallaki |
Mondelez International (en)  |
| Tarihi | |
| Ƙirƙira | 1965 |
Cadbury Nigeria Plc kamfani ne na abinci, kayan zaki da abin sha wanda ke da hedikwata a Legas, Najeriya kuma ana kasuwanci dashi a kasuwar hada-hadar hannayen jari ta Najeriya. Cadbury Nigeria Plc reshen Mondelez International ne, daya daga cikin manyan kamfanonin ciye-ciye a duniya. Babban samfurin kamfanin shine Bournvita kuma yana gasa tare da samfuran Nestle, GlaxoSmithKline da Promasidor. [1]
Tarihi[gyara sashe | gyara masomin]
Tarihin Cadbury Schweppes a Najeriya ya samo asali ne tun a shekarun 1950 lokacin da ya fara aikin noman koko da kuma shigo da kayayyaki masu yawa tare da kuma mayar da shi cikin daloli domin sayarwa a kasar. Daga baya samun karuwar damar kasuwa a cikin kasar, kungiyar ta kafa masana'anta a watan Janairu 1965. [2]
Kamfanin ya zama kamfani da aka ambata a fili a shekarar 1976 lokacin da Cadbury Schweppes ya sayar da kashi 20% na sha'awar kamfanin. Zuba hannun jarin da kamfanin ya yi wajen haɗa sarkar samar da kayayyaki ya kai ga kafa masana'antar sarrafa dawa da masana'antun Stanmark a Ondo, masana'antar sarrafa koko. Stanmark yana ba da albarkatun ƙasa don babban samfurin sa, Bournvita kuma shine tushen kuɗin waje ta hanyar fitar da samfuran koko. A shekara ta 2006, reshen ya sarrafa tan 15,000 na wake dana koko a cikin man koko, barasa koko da kuma foda koko.
A shekara ta 2006, kamfanin ya fitar da wata sanarwa da ke bayyana kuskuren kudi a cikin rahotanni na shekara-shekara da suka gabata.[3] Nan da nan bayan bayyana hakan, babban daraktan kuɗi da daraktan kuɗi sun yi murabus daga mukamansu. Kamfanin daga baya ya sanar da cewa zai ɗauki nauyin kaya na musamman a kan ma'auninsa sakamakon kuskuren.
Alamomi[gyara sashe | gyara masomin]
Manyan samfuran kamfanin sune Bournvita da Tom Tom. An gabatar da na farko a kasar a shekarar 1960 sannan kuma a shekarar 1970. Bayan kafa masana'antar masana'antu a 1965, kamfanin ya kashe kuɗi don tallata Bournvita, kuma a cikin wannan tsari ya haɓaka kason kasuwa na alamar. Daga baya Bournvita ya zama jagorar kasuwa a rukuninta. Don haɓaka buƙatun abinci mai gina jiki, a cikin 1994, kamfanin ya haɗa da mahimman bitamin da ma'adanai a cikin Bournvita.[3]
Sauran samfurori na kamfanin sun haɗa da Cadbury Eclairs, Malta sweets, Trebor da Peppermint asali.[3] Abin sha ya ba da gudummawar kashi 58% na kuɗaɗen shiga a 2018 kuma kayan zaki sun ba da gudummawar 26%.[4] Bugu da ƙari, yana sayar da Creme Rollers, Chocki, Hall Take 5 da Bubba Gum.
Manazarta[gyara sashe | gyara masomin]
- ↑ Cadbury Nigeria in Hot Drinks (Nigeria). Euromonitor International. 2017.
- ↑ Empty citation (help)James., George, Olusoji (2011). Impact of culture on the transfer of management practices informer British colonies: a comparative case study of Cadbury (Nigeria) Plc and Cadbury Worldwide. [United Kingdom]: Xlibris. pp. 109–119. ISBN 9781456833770. OCLC 760937386
- ↑ 3.0 3.1 3.2 Superbrands (2007). "Cabdury Nigeria" (PDF).
- ↑ "Cadbury Nigeria rebounds to profit on higher sales, cost cutting". Beverage Industry News (NG). 2018-10-24. Retrieved 2018-11-02.
Hanyoyin haɗi na waje[gyara sashe | gyara masomin]
- Cadbury Nigeria PLC girma Archived 2021-05-16 at the Wayback Machine